One of the smartest guys in TV news is a guy named Don Hewitt. He was part of Edward R. Murrow's team at CBS in the in the 50s and 60s that virtually invented TV journalism. Another thing that Hewitt invented is a little program called 60 Minutes. That newsmagazine has been an award-winning cash-cow for CBS since 1968.
Hewitt was kinda pushed aside at 60 Minutes in 2004 in favor of a younger Exec Producer. But it seems Don isn't finished trying to innovate. He's trying to create an online newsmagazine aimed at and produced by college students. Read about it here.
4 comments:
I think that Don Hewitt has a very interesting angle with directing a demographic as large as a college student market.
He is very intelligent and obviously has innovative ideas to help gain a perspective on an audience.
However, I disagree that college students should all be grouped into one huge market of "Affluent college students" as said in the article. Most of us aren't affluent and many have attention spans of more than 15 minutes, it is a little insulting.
I agree with Jill, the fact that Don is still coming up with great ideas, but here's a plus, he's giving college students opportunites to gain access and practice in the radio and tv business, I think it's GREAT!
I think it's a great idea that Hewitt wants to expand and create something new, especially for college students who are interested in journalism and broadcasting. As young people, we have a better idea of what we want to see and hear, and it's neat that we can from our own peers.
It's nice to know that college students are being included in opportunities like this! But I do agree with Jill on all of us being grouped in one huge group. She's right, it is kind of insulting.
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