Saturday, November 8, 2008

Newsrooms Could Learn From Obama


Gannett's Ted Mann says there are some lessons for newsrooms in how the Obama campaign used text messaging and iPhone applications.

2 comments:

Anonymous said...

I hate the over abundance of junk/spam e-mails and I am just afraid that this campaigning sceme will lead to more b.s. text messages in the future. I understand the times are changing and it appears to be an effective means of getting the word out. Newsrooms may want to explore the possibilities with subscribing to different applications and text options. It may lead to getting the story first and many other possibilities....

Bruno

globil-globil said...

Personally, that would annoy me, receiving text messages that don't necessarily interest me. I have a feature on my phone right now where I can receive e-mail messages instantly, and it get's on my last nerve when it ends up being spam, or, someone who is trying to trick me in to giving them my money.

In this case, using it in the newsroom- sounds like a good idea. Perhaps if there was a mobile used strictly for news room purposes where all kinds of new information got sent to it, and someone checked it frequently for updates- that would be fine. But receiving it on my personal mobile... i don't think so. Atleast not just yet.

-Izabel