Sure, you can wait for job openings to be advertised. But the smart job-seeker doesn't start with the HELP WANTED ads. He/she looks first at the "On the Move" or "Names in the News" columns of the trade publications. When someone gets a new job, it usually leaves an opening for their old one.
So, get a jump on your competition. Get your tape and resume for a vacancy to the news director BEFORE the job is even advertised. The ND might be impressed at your enterprise and, at the very least, he/she will remember your early tape.
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